BUSINESS MODEL INNOVATION
I like to use this tool in BMI projects to design business-model-prototypes or in trainings to make existing business models explicit.
I use this tool most often in my work with customers. Especially in B2B, it is perfect for mapping customer needs and developing value proposition ideas.
To enable inspiration from the business model environment, I like to use this tool in WS rooms. It is also great for making all the strategic preparatory work for a BMI project visible – on the wall.
This is one of Strategyzer’s newest tools to train and discuss business model portfolios (exploit vs. explore). By using the portfolio map, you can easily explain why new-business-ideas should be worked on with a different mindset compared to existing business models.
In almost every B2B-BMI-project, it made sense to prototype the various ideas for customer value in the form of sketches. The clarity of such drawings makes it so much easier for customers to understand an idea. So you can e.g. test ideas very easily in customer interviews and get helpful feedback.
QUAL. CUSTOMER INTERVIEWS
It is an art to generate data from and with customers on a level of detail that is meaningful so that one can learn something relevant. One of the experiments, especially at the beginning of a BMI innovation trip, should be qualitative customer interviews. So far, I have been able to provide my customers with excellent learning experiences.