ABOUT THE BOOK
Invincible companies not only know how to design superior business models but they constantly reinvent themselves.
In The Invincible Company, we demonstrate how any organization can become unstoppable by managing a portfolio of existing businesses and by simultaneously exploring a pipeline of potential new growth engines.
The hands-on book contains several practical and essential tools including the Business Portfolio Map, Innovation Metrics, the Culture Map and a series of illustrated Business Model Mechanics.
The combination of these tools and our learnings will allow any company to forge a path toward becoming the next Invincible Company.
THE BOOK WILL BENEFIT
As a business leader you need transparency to understand which parts of your business have further potential to grow, which parts need renovation, and which parts are at substantial risk of disruption. You need to understand which initiatives have the potential to define tomorrow’s business. You aim to make sound investments in the future, while consciously managing risk.
As an innovation leader and team you help your organization de-risk ideas that keep it growing and improving. You put the tools, processes, and metrics in place that help manage innovation. You understand how to enhance innovation opportunities by embedding them in sound business models in order to disrupt entire arenas or renovate your company’s declining business models.
As an entrepreneur your only goal is to de-risk your idea and turn it into a real business. You understand that the hard part of entrepreneurship is to constantly test, and adapt your idea based on input from the real world. You know that superior business models – rather than technology or product innovation alone – will allow you to disrupt entire industries and build a more sustainable business.
THE BOOK TEAM
Dr. Alex Osterwalder is the lead author of the international bestseller Business Model Generation, passionate entrepreneur, and in-demand speaker.
Dr. Yves Pigneur is co-author of Business Model Generation and a professor of management and information systems at the University of Lausanne.
Fred is an executive advisor and associate at Strategyzer. He works hand-in-hand with major companies to help them deliver innovation and business transformation outcomes.
Chris is a multidisciplinary designer who has spent his time working on business publications, most recently as Assistant Art Director at The Globe and Mail. This is the first book he has collaborated on with the Strategyzer team.
Lucy is an innovation advisor to organizations large and small, helping them ideate and launch new products to seek breakthrough growth.