STRATEGYZER MASTERCLASS 2020

Millions of business people use our methods to strategize, innovate, and grow in organizations around the world. Discover all the tools and processes from our 3 Best-Selling Books and the latest upcoming book “The Invincible Company”.

You’ll acquire the tools and processes needed for world-class strategy and innovation in German language:

  • Build an invincible company: design the right culture, the right organizational structure to be able to manage a portfolio of new business ideas (EXPLORE) in parallel to your portfolio of existing businesses (EXPLOIT)
  • Detect and prevent disruption risk of your existing business(es)
  • Improve your business design with business model patterns
  • Create products and services customers want with Value Proposition Design
  • Test new business ideas systematically to reduce the risk of failure
  • Measure progress in de-risking new business ideas with innovation metrics
  • Compete on business models rather than products, services and price only

Business Model Innovation

 

  • The Corporate Innovation Landscape
  • The Leadership Challenge & Ambidextrous Organizations
  • Types of Innovation
  • The Business Model Canvas
  • Business Model Innovation Best Practices
  • Evaluating Business Model Mechanics
  • Design Improvement with Business Model Mechanics
  • Pitching: How to impact your audience?
  • Business Model Disruption
  • Business Model Shifts
  • Blue Ocean Strategies
Value Proposition Design

 

  • Creating Value for Customers
  • The Value Proposition Canvas
  • Value Proposition Design Best Practices
  • Design Thinking
  • Ideation Techniques
  • Prototyping Techniques
Testing & de-risking Innovation

 

  • Why do innovations fail?
  • Customer Development (Steve Blank) und LEAN startup
  • Testing Library
Managing Innovation & Portfolios

(Brand New Concepts from The Invincible Company)

 

  • Innovation Culture
  • Innovation Portfolios
  • Organizational Structures
  • Innovation Metrics & Innovation Accounting
  • Prototyping Profit
  • Innovation Process & Sprints

STRATEGYZER MASTERCLASS MÜNCHEN

What participants shared about the Masterclass

MASTERCLASS REVIEWS

“Two mega inspiring days that could not have been more insightful. My next Value Proposition Design customer appointment is coming up next week – and thanks to the Masterclass – I’m better prepared than ever. Thank you Christian Doll and your great team.”

Miriam Rieder

“Very compact workshop to dive into the methodology of business model canvas, value proposition design, business idea testing and business idea portfolio management. Best part was using these methods yourself and learn from Christian and Andreas on best practices. Thanks for sharing your learnings, Christian and Andreas.”

Markus J. Ganter

“Best training I ever had, thanks to the great team and the other participants for inspiring me!”

Violetta Meyer

“Ich erinnere mich noch gut an meine Masterclass vor 4 Jahren bei Christian Doll. Würde am liebsten jedes Jahr wieder teilnehmen 🚀 💡 🎁 😄. Wer noch nicht da war: Unbedingt hingehen. Es ist eine riesige Bereicherung!”

Bettina Stoob

Das waren zwei extrem nahrhafte und inspirierende Tage. Kopf voller Anregungen. Was mich am meisten beeindruckt hat: – wir haben ein wirklich systematisches Herangehen an neue Geschäftsmodelle erlebt, das zugleich sehr anschaulich und erzählerisch ist und sich ideal für die Arbeit in interdisziplinären Teams eignet. – die 7 Fragen zum Assessment des eigenen Geschäftsmodells waren ein eye-opener – verblüffend, wie viel Innovation in Geschäftsmodellen stecken kann, während Unternehmen oft nur auf das Produkt oder die Dienstleistung fixiert sind -immer zentral und starting point: Die „desirability“ der Leistung kommt vor “feasiblity”und vor “viability”. Der Kunde im Zentrum. Herzlichen Dank Christian Doll  Andreas Frei Jana Stevanovic uvm. für dieses (zudem noch perfekt organisierte) Seminar und Stefan Pilkowski Christiane Vogell Oliver Jahn und vielen weiteren Teilnehmenden für die guten Gespräche in den (kurzen) Pausen!”

Dorothée Braun